Booths Introduction
Panaracer is proud to partner with NISEKO GRAVEL. Founded in 1952, we bring our 70+ years of expertise in manufacturing bicycle tires and tubes into everything we do, including the research and development of our newly updated flagship tire, the GRAVELKING, released in March 2024!
IKEUCHI is a Hokkaido-based outdoor retailer dedicated to sustainability. Our three specialty outdoor shops are built around our "EX-IT" concept which promotes RENTAL, REUSE, RECYCLE, OUTLET and OUTFITTING customers with quality products. By providing high-quality equipment, and assisting customers with resale, we minimize waste and conserve natural resources, helping to protect the wild places our our quality gear is designed for.
Visit our booth during NISEKO GRAVEL to check out some of the rare NISEKO GRAVEL merch, and a curated selection of premium outdoor gear!
PAS NORMAL STUDIOS offers high-performance cycling apparel that combines functional design with minimalist Danish aesthetics. Our products seamlessly transition from urban environments to backcountry adventures.
Stop by our booth discover premium cycling apparel designed to keep you comfortable and out pedaling longer in any weather.
Cannondale is back baby! We're making our return to NISEKO GRAVEL in style, and our popular "Gravel Sofas" from last year will be out on course in three secret locations - be sure to hang out, kick back, and grab a pic at each location. We'll also have some exclusive items on offer at our booth - stop by our booth to check it out and to enjoy a cup of Hige Coffee!
Shimano are excited to showcase our latest GRX drivetrain, a 2x12 Di2 setup with the optimized gearing you need to to perform on your next race or adventure ride. Swing by our booth to experience the "SHIMANO UNITED IN GRAVEL LOUNGE" where we'll showcase the latest gravel products, and where we'll offer some free goodies exclusive to folks riding Shimano components!
"Eating is living". Since 2019, POW BAR has offered Niseko-made energy bars providing you with healthy, natural energy. Inspired by our love for the outdoors, our bars provide you with the energy you need to fuel your adventures, from gravel adventures to everyday activities. Be sure our booth to enjoy our delicious energy bars, and to learn how they can fuel and support your active lifestyle . Don't forget to follow us on Instagram as we may have a special surprise in store for you!
Founded in Stockholm, Sweden, POC designs products to protect gravity and endurance athletes from the road to the mountains, and everywhere in between. Stop by our booth to try on and learn more about our latest products, like our CYTAL CARBON helmet and our ELICIT TORIC, and to shop a selection of helmets, sunglasses and apparel.
Ridley was founded in 1997 in Belgium, where cycling is a national sport. From road to gravel, cycling runs in our blood - stop by our booth to learn more about our heritage, to test ride our latest bikes, to receive a RIDLEY Japan certified owner sticker, and for a chance to meet RIDLEY Ambassador Yukari!
Giant is excited to make our NISEKO GRAVEL debut! We offer a comprehensive lineup of bikes for all styles of riding, including our completely revamped 2025 Revolt - swing by our booth to check out this new model, and to take part in a special campaign we're running for visitors to our booth!
Centered around the concept of "& RIDE", DAVOS is in constant pursuit of developing bikes which provide the ultimate cycling experience. Visit our booth to learn more about our lineup of bikes, and to experience the unparalleled comfort of QUOC shoes!
Ritchey has been an innovator in off road cycling for over 50 years. The U.S. based brand has a storied history in designing and creating hand-made frames and components designed for two-wheeled adventures, including our new lineup of front carriers perfect for NISEKO GRAVEL and beyond!
COROS is a performance sports technology brand that helps everyday athletes reach their peak performance. Stop by our booth to check out our latest solar-powered GPS cycling computer, the COROS DURA, which has been tested in, and developed for, long-distance rides and races such as the Traka 360, Unbound 200, and the Nové Město Mountain Bike World Cup.
Vivobarefoot shoes are designed to help you regain the natural strength and function of your feet, leading to improvements in posture, balance, movement, and even mental well-being. Stop by our booth to try on and purchase a pair!
Fine Produce promotes the importance of foot pressure balance and offers foot pressure balance measurement sessions at various sports events and shopping malls. We recommend our 'Foot-K' insoles, designed to correct foot pressure balance and provide a simple yet highly effective way to improve comfort and performance.
In Italian, 'Lavaggio' means 'car wash', but when it comes to bicycles, Lavaggio provides more than just a wash — we offer a thorough cleaning of essential components like the chain, gears, and brakes, ensuring your bike performs at its best. A 30-minute wash can extend your bike's life by 100 days or more! Bring your bike by for a post-ride cleanup and fall in love with it all over again!
NAMBA (Niseko Area Mountain Bike Association) is building the Twin Peaks Bike Park, currently home to some ~15 km of trails, all free and open to the general public! The trails have been designed and built in collaboration with renowned Swiss trail building company Allegra, offering a world-class trail riding experience right here in Niseko perfect for riders of all ages and abilities. Be sure to stop by and enjoy our growing network of trails while you're in town!
Teshigaka offers yoga, body care and other wellness services based in scenic Lake Toya.
Early mornings can be chilly! Swing by Morning Owl for a warming, energizing, espresso or hot coffee to start your day!
Reward yourself with a delicious burger from Y.Y. Diner! Our burgers are made with Hokkaido wheat buns, pure grass-fed beef patties, homemade bacon, and local spring water directly from Mt. Yotei!
Our bento boxes are lovingly prepared, and filled with Hokkaido-sourced ingredients selected to nourish your body and to bring a smile to your face!
Craving something sweet? Stop by and indulge in our strawberry soft serve made with scrumptious local strawberries!
Try one of our delicious quiches, cookies and other tasty treats - each made with Hokkaido-grown wheat and other local ingredients!
From Tokyo's bustling Omotesando straight to Niseko, we offer mouthwatering burgers from Wayback - the iconic American burger chain. Enjoy a fresh and hearty burger, bursting with flavor!
Enjoy local ingredients and bold flavors with our spice-laden dishes: waterless curry, kebab chicken over rice, original kebab sandwiches, and gapao rice. The aroma of spices is sure to whet your appetite!
Savor a rare treat—squid soup curry made from precious Hokkaido squid. If you’ve never experienced the unique flavor of squid mouth (ikatobi), this is your chance!
Balance your body and mind with our refreshing plum drinks, packed with fatigue-fighting benefits. Perfect for replenishing energy after a tough ride.
Our margherita pizza features a chewy-crisp dough made from Hokkaido wheat, topped with tomato sauce made from Lake Toya-grown tomatoes and rich Hokkaido milk cheese
Exclusively available for participants of the ride on the 22nd. Trade in your ticket at our booth and enjoy a post-ride treat to help you recover!
Enjoy handmade Hokkaido crafts and sweet potato-based dishes at our booth. Our sweet potato chips are especially popular!
Our original chicken rice dish features whole-grilled Shiretoko chicken and is made entirely from locally sourced Hokkaido ingredients.
We serve enzyme-infused brown rice onigiri and bento, using the rich produce of Hokkaido and koji, crafted with care.