Since its founding in 1952, Panaracer has built over 70 years of history as a specialist manufacturer of bicycle tires and tubes.
GRAVELKING has become a staple of gravel riding and is hugely popular both in Japan and overseas.
In recent years, Panaracer has also been supporting events across Japan to help promote and grow gravel culture.

Rhythm Japan supports mountain activities all year round, from cycling in summer to skiing and snowboarding in winter.
We offer a wide range of rentals, tours, and lessons, and our stores are currently holding a Winter Outlet Sale with discounts of up to 50% off!

At the heart of gravel riding are inclusivity and curiosity.
As the industry's first gravel-specific groupset, SHIMANO GRX offers smooth shifting, reliable braking, and comfort during gravel rides, and is trusted by riders of all levels, from beginners to experienced cyclists.

We will be showcasing bikes and a variety of items that are useful for gravel riding, with opportunities to see and test the products.
At the British-born brand QUOC, you can also try on gravel-specific shoes.
Be sure to stop by our booth!

Founded in Sweden in 2004, this protection gear brand is committed to protecting athletes from serious accidents through the use of the latest technology.
With this mission, the brand offers products that combine safety and functionality across a wide range of markets, from snow sports to cycling.
We will be bringing a wide selection of size samples, including the new “Amidal” model.
Take this opportunity to try them on and experience the fit and feel for yourself.

Sweet Protection, a Norwegian-born protection brand, has released a new round-fit model of the “Falconer Aero 2Vi Mips,” designed to fit the rounder head shape common among Japanese people.
While maintaining its sophisticated design, the new model offers a comfortable fit.

Your Base in Niseko. A place where nature, style, and gear come together.
We carefully select functional and stylish items for enjoying Niseko's four seasons, including snow sports, hiking, running, and cycling.
Through outdoor activities, we propose a new lifestyle that connects people with nature.

UP STUDIO provides LIVE printing at all kinds of events, regardless of genre!
We specialize in silk-screen printing, creating everything from designs to uniforms for events, festivals, sports teams, and companies, as well as promotional items and original goods.
For NISEKO GRAVEL, we produced the commemorative T-shirts for participants.

Vivobarefoot is natural footwear designed to help restore the natural strength and sensation of your feet that can be lost by wearing conventional shoes, and to reconnect you with the earth.
At the venue, you can try on shoes that offer an experience as close to being barefoot as possible.
Come and experience them for yourself.
FREE YOUR FEET

Summer at Niseko Tokyu Grand Hirafu is even more exciting in partnership with NAC!
Enjoy the summer gondola, mountain carts, the MTB bike park, rafting and SUP on the clear Shiribetsu River, and one of Japan's largest tree adventure courses.
There are endless ways to enjoy the great outdoors!

Founded in Sapporo in 1932, the company has been involved in all kinds of transportation since its establishment as Ono Shokai Co., Ltd., including bicycles, motorcycles, and four-wheeled vehicles such as Honda automobiles.
Our philosophy is to show people that bicycles are not “disposable items,” but special and enjoyable vehicles that are part of everyday life. We strive to make bicycles and our shop a familiar and valued part of the local community.
Drawing on many years of experience with a wide range of vehicles, we provide safe and reliable services backed by our expertise in bicycle assembly, inspection, and maintenance.

We will be holding an insole experience session designed to enhance comfort in everything from everyday life to sports.
Have your balance checked with a foot pressure measurement!