OFFICIAL PARTNER
Panaracer
Founded in 1952, Panaracer has over 70 years of experience as a dedicated manufacturer of bicycle tires and tubes.
Its flagship product, the GRAVELKING, is a highly popular tire both in Japan and overseas.In recent years, Panaracer has been supporting various events to help promote gravel cycling culture.
IKEUCHI GROUP
We are an outdoor select shop currently operating two stores in Hokkaido.
With the concept of‘RENTAL, REUSE, RECYCLE, OUTLET, OUTFITTER’—discovering and connecting five mutually linked, special (EX) entities (IT) and guiding them to their destination—we are committed to a circular economy.
During the two days of the event, we will be selling hard-to-get NISEKO GRAVEL official goods, and at the iGATE IKEUCHI booth, we will offer other outdoor products beyond the official NISEKO GRAVEL item
Pas Normal Studios(magnet)
Pas Normal Studios, a cycling apparel brand from Denmark, focuses on functionality and offers products with minimal designs that harmonize with both urban and natural environments.At the PAS NORMAL STUDIOS booth, we will be showcasing and selling collections and accessories perfect for gravel riding. Be sure to stop by!All registered participants will also receive a Pas Normal Studios item as a gift. We look forward to seeing you at the event!
SHIMANO
At the core of gravel cycling are inclusivity and curiosity.With smooth shifting, reliable braking, and comfort during gravel rides, the SHIMANO GRX—industry’s first gravel-specific groupset—is supported by riders of all levels, from beginners to seasoned pros.With the new 1x12-speed GRX Di2 components, Shimano enters the fully wireless drop-bar segment.Built on robust MTB technology, the GRX RX827 combines performance, durability, and versatility.
cannondale
Cannondale continues to captivate gravel enthusiasts with the announcement of the 2025 models, Topstone and SuperX.Will the Gravel Sofa appear somewhere on the course again this year?!Create unforgettable memories this autumn in Hokkaido!
RHYTHM Japan
Experience endless adventures with Rhythm Japan. From speedy gear rentals to comprehensive lessons and tours, and even full-package services, we provide everything you need to make the most of your time on the slopes.
Niseko Real Estate
Niseko Real Estate was founded in 2002.With solid experience in Niseko and Kutchan, a global database, and strong local track record,we are a trusted real estate partner offering a wide range of properties—from resort and residential homes to development projects—unique to this area.
ANA
To all participants of Niseko Gravel, are you familiar with ANA’s Furusato Nozei program?Whether you’re flying to Hokkaido or already living here, you can support Hokkaido through Furusato Nozei!Through ANA’s services, take the opportunity to rediscover the charms of Hokkaido!
DAVOS
At the Fukaya booth, we’re showcasing brands that make gravel riding even more enjoyable!
[DAVOS] Featuring the versatile D604 Neo-Randonneur, compatible with various handlebar types, along with original racks, cages, and other parts.
[QUOC] A shoe brand founded by Quoc Pham, whose goal is to share the pure joy of cycling with as many people as possible. Their shoes are designed with a strong focus on comfort.
[OTSO] A frame brand highly regarded in the American gravel scene. It is a sibling brand of WOLFTOOTH, which produces a variety of custom parts.
POC
Using the latest technology and doing everything possible to protect athletes from serious accidents—this is POC’s mission.To achieve the highest level of protection and ultimate performance, we continually strive to improve our products by securing patents on material combinations, structures, and more.On the event day, helmets, sunglasses, socks, and other items will be available for purchase at the venue.
RIDLEY
At the RIDLEY booth, you can test ride the latest gravel bike equipped with the new Shimano GRX Di2, as well as our all-road models.RIDLEY Japan will also be giving out stickers for certified RIDLEY owners, helping you connect with fellow RIDLEY enthusiasts across Japan. Additionally, RIDLEY ambassador Yukari will be joining as a guest at the Niseko Gravel event, so be sure to stop by our booth!
Sweet Protection（Sputnik inc.）
A high-performance and sophisticated protection brand from Trysil, Norway. With innovative technology, it offers helmets and goggles for action sports such as skiing, snowboarding, and biking, pursuing both safety and comfort.
Brompton
From London, the folding bicycle brand Brompton. The latest G Line retains the signature folding design while being ready for gravel riding. Ride freely from city streets to the great outdoors
halo commodity
We offer hats that balance functionality and fashion, allowing you to wear them comfortably in any situation, anytime and anywhere.
ニセコ東急 グラン・ヒラフ
A mountain bike flow trail area where you can fully enjoy the magnificent nature of Niseko!The winding slopes making use of the ski runs offer an exhilarating ride. With varied gradients and diverse curves, you can fully experience the thrill of mountain biking.
Vivobarefoot
Vivobarefoot shoes help restore the natural function and strength of your feet, bringing positive changes to posture, balance, movement, and even mental well-being.At our booth, you can try them on, view our lineup, and make purchases.
有限会社サイクル小野サッポロ
A bicycle is not something disposable — it’s a special companion that brings joy to your everyday life. From your very first bike to the one-of-a-kind model you’ve been dreaming of, our shop is here to help you discover that perfect encounter with a bicycle.
LAVAGGIO
Labbaggio will once again be supporting Niseko Gravel this year with “bike wash” and “delivery” services. This year’s wash includes a polishing treatment that goes beyond what you can usually do yourself, and for delivery, we also offer a convenient one-way return pack. Labbaggio is here to make sure both you and your beloved bike can finish Niseko Gravel with a smile.
NAMBA
Niseko Area Mountain Bike Association (NAMBA) is a non-profit organization based in Niseko, Hokkaido.As the region’s only MTB association, it carries out sustainable trail development through volunteer efforts, working in collaboration with ski resorts, landowners, and businesses.Representing the voices of riders, NAMBA promotes mountain bike culture and aims to establish Niseko as a world-class MTB destination.
Fine Produce
We are hosting an insole trial event to enhance comfort in daily life and sports.Come and check your balance with a foot pressure measurement!
UP STUDIO
UP STUDIO does live printing at all kinds of events, regardless of genre!On a regular basis, we specialize in screen printing, handling everything from design to production for festivals, sports teams, company uniforms, novelty items, and original merchandise.At Niseko Gravel, we are creating the official participation T-shirts, and on the event day, we will be live-printing special, one-day-only original T-shirts at the venue!
