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NSEKO GRAVEL Festival 2023

Come and join the festival of NISEKO GRAVEL weekend.

At the main venue of NISEKO GRAVEL 2023, there will be talk shows by the event's guest riders, other stage events, booths of bicycle manufacturers, outdoor brands, etc., and food and beverage booths featuring local gourmet food and beer to cheer the weekend of NISEKO GRAVEL.

Event Schedule

September 23rd (Saturday) Schedule
12:00 Registration Opens
12:30 “Niseko Forest x Gravel Ride” guest speaker session hosted by Niseko Yukimori Kousha and Yoichi Watanabe
13:00 Max Kids & FLASH dance crew
15:00 “Panaracer x NISEKO GRAVEL” guest speaker session hosted by Kae Takeshita
15:20 SPECIALIZED: Unveiling of a new bike!
15:40 “DAVOS” guest speaker session hosted by Yuki Ochiai and Masahiko Mifune
16:10 SHIMANO: introduction of the new GRX Groupset, the first in Japan!
16:30 NISEKO GRAVEL Riders Meeting
18:00 Event & registration closes
September 24th (Sunday) Schedule
5:00 Onsite registration begins (closes at approximately 7:30)
11:00 Festival Event Venue Opens
12:15 Forest Music Concert (Feat. copa dios, Niseko African, Kikori Band)
15:40 PAS NORMAL STUDIOS guest speaker session hosted by Kenta-san and Imada Imao
16:00 CANNONDALE: Special Presentation
16:20 NISEKO GRAVEL Grand Raffle
17:00 Festival ends, venue closes


Bike & Outdoor Brand

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Panaracer is a leading manufacturer of bicycle tires and tubes, with its headquarters and manufacturing located in Tanba City, Hyogo Prefecture.

They will have a range of original merch and products on offer at their booth, including their legendary “Gravel King” tires – a perfect set of rubber for Niseko’s terrain!

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PAS Normal Studios

PAS NORMAL STUDIOS will be showcasing their range of riding apparel, including jackets, vests and other accessories perfect for keeping you comfortable in adverse conditions.

Pleased to announce that their items will be on sale at special discount prices, exclusive to this event, making this a great time to pick up some new pieces.



The Ikeuchi Group booth offers a wide range of outdoor gear, including products from the HUNGRY JACK GENERAL STORE. Here you’ll find a variety of high quality outdoor and activewear apparel, perfect for feeling (and looking!) good from the trailhead to the town.

You’ll also find some of our original merch, allowing you to rep and remember your time here wherever you go!

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Cannondale will be setting up a hospitality area for all Cannondale owners – an ideal spot to rest and recover pre (or post) ride. To make you feel extra welcome, the first 50 Cannondale owners will receive a free water bottle!

This booth will also feature the return of last year’s popular Hige Coffee, brewed by the legendary “Hige Master” using Niseko’s pure spring water.

Rounding out the booth’s offering is a special “Cannondale GRAVEL” area for those taking on the challenge of the PAS EXTRA LONG COURSE. Be sure to stop by and check it out!
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Looking to try out a new bike? Swing by the Specialized booth and saddle up for a test ride of one of their latest gravel, and e-gravel, bikes.

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The Shimano booth will feature their all-new GRX groupset! This display marks the unveiling of this 12-speed groupset in Japan.

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POC’s mission is to use the latest tech to keep our athletes protected in the event of a crash.

We achieve industry leading performance through our patented materials, designs and more – we work tirelessly to improve the safety and performance of our products.



Stop by the Canyon booth to ride our latest gravel bikes, and to join the Canyon Owners’ Meetup! (Click the image above for more details)

Canyon gravel bike owners can swing by on Saturday to meet fellow riders, exchange stories, and to help one another prepare for the main event on Sunday!

All attendees and riders (not just Canyon owners!) are welcome to stop by our booth over the weekend to collect a sticker celebrating Mathieu van der Poel’s epic victory at the UCI Road World Championship!

We’ve also got test-ride bikes on offer (no advance reservation is required) including the:
▼ Grizl CF SL XS (166-172cm), S (172-178cm) sizes

▼ Grail CF SL S (172-178cm) size

▼ Unveiled gravel bikes that conquered the Unbound Gravel in 2XS (-166cm) size, and more are available for you to try!

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Ridley is known for building cutting-edge bikes that provide riders with the latest in industry geometry and componentry advancements. 

Our lineup of gravel bikes span from aero gravel race bikes like the Kanzo Fast, to all-road models such as the Kanzo Adventure, to bikepacking-focused bikes like the Kanzo Adventure, to entry-level models like the Kanzo A. 

Swing by our booth to experience these bikes firsthand!

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The POW BAR is a 100% natural energy bar, crafted using ingredients sourced from throughout the Niseko region. Our bars offer a delicious and convenient choice of wholesome real food that brings peace of mind to anyone looking to fuel their adventures.

Our creation of the POW BAR is rooted in our commitment to use simple and clean ingredients, and our desire to provide everyone with the energy to enjoy an active and healthy lifestyle.

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The BESV booth will feature our JG1 e-gravel bike and our latest model, the JGR1.1!

Stop by for a test ride at the White Isle booth, your local BESV dealer.



Vivobarefoot offers shoes that help you strengthen your feet and regain their natural function. These changes bring about improved posture, balance, movement, mental well-being, and more.

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We will be hosting an insole experience event that enhances comfort in everything from your day-to-day life to sports activities. 

Feel free to stop by to have your balance checked through foot pressure measurements.

Food & Drink

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coco palette

Based in Iwanai, Hokkaido, we have "Power Spot" parfaits and soft-serve ice cream available for sale!

These treats are highly recommended for locals and as a post-ride cooldown snack!

Yy diner

YY Diner

We will have gourmet burgers made using homemade bacon, and 100% handmade beef patties. Our delicious patties and bacon will be sandwiched between our special buns, made using water from Mt. Yotei and locally sourced wheat!

For those who want to indulge after their ride, be sure to try these hearty burgers!

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We offer both savory and sweet galettes made with buckwheat flour and kneaded with homemade natural yeast.

All of our cheese is made right here in Japan, and we incorporate local Hokkaido ingredients whenever possible.

Perfect for post-ride hunger, and great for both children and adults.



Our delicious dishes and bento boxes are made with love using locally sourced Hokkaido ingredients! 

Stop by our booth for a tasty treat that is sure to bring a smile to your face and leave you feeling re-energized and reinvigorated.

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Morning Owl

Morning Owl has been brewing delicious cups of coffee throughout Hokkaido since 2018. We offer a wide variety of drinks, so please give them a try!


  • Coffee (All kinds of espresso drinks)
  • Chai Latte, Hot Chocolate, Hojicha Latte
  • Yuzu Crush
  • Frappe
  • Baked Goods


We will have a tasty selection of dishes such as dry curry rice and kebab sandwiches, and we try to incorporate local ingredients into all of our dishes. Please stop by for a hearty post-ride energy replenishment!



Try our delicious, charcoal-grilled, pork-don! This delicious dish features pork over rice, and is made using locally sourced Rusutsu Pork and Nanatsuboshi Rice from Niseko!

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food kitchen Chame

We offer a variety of tasty Korean dishes, including our famous original "Black Rice Kimbap" and "Bulgogi Kimbap". We also invite you to try our addictively delicious crispy fried chicken, made with domestically sourced chicken!

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A multicultural cuisine food truck, only available on September 24th! Don’t miss out!